Every message starts life on a real service information board, in a real station, on a real day. Here are some of them — photographed before the next train wipes them away.
"You've survived 100% of your worst days so far. Statistically, you're brilliant at this."
"To the man who gave up his seat twice before 7am: the city sees you."
"It's Monday. But it's also a fresh page, and you're holding the pen."
"Whatever you're carrying today, put it down here for eleven stops. We'll mind it."
"Somebody on this train is glad you're on it. (It's us. We're the somebody.)"
"Delays on the Jubilee line. No delays on being kind. Please proceed."
"The boards get wiped every night. The feeling doesn't."
— Jeremy, somewhere on the Jubilee lineEvery board is written by hand, in the middle of a working shift, between helping lost tourists and reuniting people with their umbrellas. Some take two minutes. Some take a lot of crossing out.
We photograph the ones that matter before the next service update takes their place — because a kind word shouldn't only last until the next train.